Resumé

FRANCISCO BENNATI MADUREIRA

Contact: francisco.madureira@gmail.com

EDUCATION

University of São Paulo – Communications and Arts School

Federal Technical School of São Paulo

  • Technical High School in Mechanics, concluded Dec/1998

Bandeirantes School

  • Secondary education, concluded Dec/1994

SKILLS SUMMARY

Content and Project Management to the Internet

  • Implemented new indexing and information architecture to Technology content channel of UOL, leading ISP (Internet Service Provider) in Brazil, in order to boost website’s page-views and unique visitors
  • Took part in CMS (Content Management Systems) remodeling workgroups with Information Technology crew
  • Involved in reengineering of Terra Networks Brasil products like Chat and Terra TV, besides projects of multi-platform content (Internet – mobile – Outernet)

Business and Content Management to mobile platforms

  • Remodeled mobile content (SMS, WAP, MMS) of Terra Networks Brasil based on previous experience in Folha Online, the leading online newspaper in Brasil
  • Created the first live MMS news service of Latin America, Folha FotoGol MMS, in a joint-venture with Telecom Italia Mobile
  • Implemented mobile content and technology partners outsourcing for Folha Online and Terra Networks Brasil

News making and edition

  • Coordinated reporters, freelancers and content partners of UOL’s and Folha’s Technology content channels
  • Edited Technology stories to Superinteressante, Brazil’s most popular science magazine
  • Created a newsgathering channel on Folha Online to compare Mid-East and US reports concerning September 11th conflicts

International Experience

  • Wrote special reports to UOL and Folha about Cebit and IFA technology trade fairs in Germany between 2003 and 2007

Journalism and Graphic Design Teaching

  • Online Journalism, Cyber culture and Graphic Design courses on Mackenzie University

Communication Strategy for Crisis Management

  • Implemented communication strategies during crisis for energy sector enterprises
  • Involved in Media training courses to prepare executives to crisis and media relations
  • Produced comparative analysis on media exposure to enterprises and government agencies

PROFESSIONAL EXPERIENCE

Universo Online (www.uol.com.br)

  • Jul/2006 – present: Technology and Downloads Editor

Mackenzie University (www.mackenzie.com.br)

  • Feb/2006 – present: Online Journalism Teacher

Terra Networks Brasil (www.terra.com.br)

  • Jan/2005 – Oct/2005: Multimedia Projects Coordinator

Folha de S. Paulo Newspaper (www.folha.com.br)

  • Oct/2002 – Jan/2005: Technology and New Media Editor, Folha Online
  • Nov/2000 – Aug/2002: Technology Editor, Folha Online
  • Apr/2000 – Oct/2000: Technology Reporter, Folha de S.Paulo
  • Dec/1999 – Apr/2000: Economy Writer, FolhaNews

Steel Informática

  • Jan/1998 – Aug/1998: Software Teacher (Windows, Office, Internet, graphic design)

OTHER RELEVANT PROFESSIONAL EXPERIENCES

Editora Abril (www.abril.com.br)

  • Sep/2004 – Jul/2006: Freelance Reporter of Superinteressante Magazine for Technology stories

Corporative Image (www.imagemcorporativa.com.br)

  • Oct/2005 – Jul/2006: Reputation Consulting and Communications Manager

Máquina da Notícia (www.maquina.inf.br)

  • Aug/2004 – Feb/2005: Information Intelligence Writer

COURSES AND WORKSHOPS

Project Management (PMI)

  • Impacta (www.impacta.com.br), 2007

Web Standards, Tableless and Usability

  • Impacta (www.impacta.com.br), 2006

Flash and Web Content Animation

  • SOS Computadores (www.soscomputadores.com.br), 2006

Leadership and Emotional Competence

  • eLancers (www.elancers.com.br), 2005

Basic Macroeconomics

  • Folha de S. Paulo, 2000

ISO 9000 Quality Assurance Systems

  • MRM Consulting, 1997

WORKSHOPS GIVEN

Internet, blogs and journalism

  • Cásper Líbero College, May/2006

Multimedia Journalism and News Usability

  • Mackenzie University, Oct/2005

Usability, Content Management and Online Journalism

  • CONIP (Public Technology Congress), Jun/2004

Online Journalism and Internet

  • Imprensa Magazine, Jan/2004

LANGUAGES

Native Portuguese, Advanced English, Basic Spanish

HOBBIES

Blogging (https://clicologoexisto.wordpress.com/), travelling, swimming, volunteering, playing the guitar

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